What are the key differences between Chinese and Western social media platforms?
Western apps such as Instagram, X or YouTube are not available in China. The social media landscape in China is completely different from the rest of the world. The most popular Chinese social media platforms include WeChat, Xiaohongshu (RED), Douyin, Weibo, and many more. While each platform has its own unique features, they all tend […]
What is Douyin and how is it different from TikTok?
Douyin is the Chinese version of TikTok, owned by ByteDance. While both apps share similar features and an almost identical interface, Douyin is designed specifically for China, offering video content, monetization options, and advanced e-commerce integrations.
How to advertise on Xiaohongshu (Little Red Book)?
Businesses can advertise on Xiaohongshu (RedNote) through: In-app ads (banner ads, pop-ups) Sponsored posts & KOL collaborations (influencer marketing) Never forget that since Xiaohongshu focuses on user recommendations, organic content and engagement are key.
What is the best way to use WeChat for business in China?
WeChat is the first step to entering the Chinese market. To succeed on WeChat, businesses should: Create a WeChat official account. Overseas WeChat official accounts are available if you don’t have a Chinese business entity. This will allow your company to remain the sole owner of your WeChat account. Use the WeChat menu feature to […]
Which search engines are most popular in Mainland China?
As of March 2025, Baidu dominates the Mainland China search market with roughly 52% of all queries, (combining both its desktop and mobile domains), followed by Microsoft’s Bing with about 29% of market shares, while 360 Search and Yandex account for around 8.8% and 2.8% respectively, leaving less than 10% to other engines like Sogou […]
