{"id":2765,"date":"2025-05-18T12:25:39","date_gmt":"2025-05-18T12:25:39","guid":{"rendered":"https:\/\/8am-china.com\/insights\/naviguer-dans-le-paysage-numerique-chinois-principales-plateformes-de-medias-sociaux-pour-les-marques-etrangeres\/"},"modified":"2025-06-16T09:32:24","modified_gmt":"2025-06-16T09:32:24","slug":"naviguer-dans-le-paysage-numerique-chinois-principales-plateformes-de-medias-sociaux-pour-les-marques-etrangeres","status":"publish","type":"insights","link":"https:\/\/8am-china.com\/fr\/insights\/naviguer-dans-le-paysage-numerique-chinois-principales-plateformes-de-medias-sociaux-pour-les-marques-etrangeres\/","title":{"rendered":"Naviguer dans le paysage num\u00e9rique chinois : Principales plateformes de m\u00e9dias sociaux pour les marques \u00e9trang\u00e8res"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2765\" class=\"elementor elementor-2765 elementor-1136\" data-elementor-post-type=\"insights\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28f1315 e-flex e-con-boxed e-con e-parent\" data-id=\"28f1315\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a7ecde e-con-full e-flex e-con e-child\" data-id=\"4a7ecde\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-193e3f4 elementor-widget elementor-widget-text-editor\" data-id=\"193e3f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLe monde num\u00e9rique chinois n&rsquo;est pas seulement diff\u00e9rent, c&rsquo;est un univers parall\u00e8le, bourdonnant de plateformes et de comportements qui d\u00e9concertent souvent les marques \u00e9trang\u00e8res. Pour v\u00e9ritablement faire des vagues en Chine, les entreprises ont besoin de plus qu&rsquo;une simple traduction : elles ont besoin d&rsquo;une transformation. Oubliez les Facebook et Instagram de l&rsquo;Occident, la Chine a forg\u00e9 son propre ADN num\u00e9rique. Nous vous d\u00e9voilons ci-dessous les titans des m\u00e9dias sociaux que vous devez ma\u00eetriser pour gagner les c\u0153urs et les portefeuilles dans l&rsquo;Empire du Milieu.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3ec5f elementor-widget elementor-widget-spacer\" data-id=\"1c3ec5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9eac6 elementor-widget elementor-widget-heading\" data-id=\"1d9eac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span>01<\/span> WeChat : La super application qui fait tout<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e712e56 elementor-widget elementor-widget-text-editor\" data-id=\"e712e56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPlus qu&rsquo;une application, WeChat fait partie de la routine quotidienne de plus de 1,3 milliard d&rsquo;utilisateurs. Il combine la messagerie instantan\u00e9e, les m\u00e9dias sociaux, le paiement et le commerce \u00e9lectronique en une seule exp\u00e9rience transparente. Pour les marques, il s&rsquo;agit d&rsquo;un centre de commandement :  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0334c8a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0334c8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"6\" viewBox=\"0 0 5 6\" fill=\"none\"><circle id=\"Ellipse 348\" cx=\"2.5\" cy=\"3\" r=\"2.5\" fill=\"#6849FF\"><\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Lancer des comptes officiels qui servent de vitrine num\u00e9rique<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"6\" viewBox=\"0 0 5 6\" fill=\"none\"><circle id=\"Ellipse 348\" cx=\"2.5\" cy=\"3\" r=\"2.5\" fill=\"#6849FF\"><\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Fournir un contenu immersif et interactif qui fid\u00e9lise les utilisateurs.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"6\" viewBox=\"0 0 5 6\" fill=\"none\"><circle id=\"Ellipse 348\" cx=\"2.5\" cy=\"3\" r=\"2.5\" fill=\"#6849FF\"><\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Vendre directement par l'interm\u00e9diaire des mini-programmes - les applications int\u00e9gr\u00e9es de WeChat.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-627334f e-con-full e-flex e-con e-child\" data-id=\"627334f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac602a elementor-widget elementor-widget-heading\" data-id=\"4ac602a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span>02<\/span> Weibo : Le X chinois<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6136cc0 elementor-widget elementor-widget-text-editor\" data-id=\"6136cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tImaginez X avec un moteur d&rsquo;influenceur suraliment\u00e9. C&rsquo;est Weibo. Avec plus de 500 millions d&rsquo;utilisateurs actifs, c&rsquo;est l\u00e0 que les tendances prennent leur essor et que les r\u00e9putations se font. Les marques l&rsquo;utilisent pour :  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894d564 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"894d564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"6\" viewBox=\"0 0 5 6\" fill=\"none\"><circle id=\"Ellipse 348\" cx=\"2.5\" cy=\"3\" r=\"2.5\" fill=\"#6849FF\"><\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cr\u00e9ez des campagnes virales qui s'enflamment rapidement.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"6\" viewBox=\"0 0 5 6\" fill=\"none\"><circle id=\"Ellipse 348\" cx=\"2.5\" cy=\"3\" r=\"2.5\" fill=\"#6849FF\"><\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Associez-vous \u00e0 des KOL influents pour gagner instantan\u00e9ment en cr\u00e9dibilit\u00e9.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"6\" viewBox=\"0 0 5 6\" fill=\"none\"><circle id=\"Ellipse 348\" cx=\"2.5\" cy=\"3\" r=\"2.5\" fill=\"#6849FF\"><\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Surfez sur la vague des sujets d'actualit\u00e9 et des conversations nationales.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3724395 e-con-full e-flex e-con e-child\" data-id=\"3724395\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e7f48 elementor-widget elementor-widget-heading\" data-id=\"c3e7f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span>03<\/span> Douyin : le royaume de la vid\u00e9o cr\u00e9ative<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e45f538 elementor-widget elementor-widget-text-editor\" data-id=\"e45f538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDouyin est le TikTok chinois qui, comme en Occident, a boulevers\u00e9 le paysage des m\u00e9dias sociaux. Il int\u00e8gre le commerce \u00e9lectronique et davantage de nuances culturelles. Avec plus de 750 millions d&rsquo;utilisateurs, c&rsquo;est l&rsquo;endroit o\u00f9 il faut :  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1d9d0e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e1d9d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"6\" viewBox=\"0 0 5 6\" fill=\"none\"><circle id=\"Ellipse 348\" cx=\"2.5\" cy=\"3\" r=\"2.5\" fill=\"#6849FF\"><\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Racontez votre histoire \u00e0 travers des vid\u00e9os courtes et percutantes.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"6\" viewBox=\"0 0 5 6\" fill=\"none\"><circle id=\"Ellipse 348\" cx=\"2.5\" cy=\"3\" r=\"2.5\" fill=\"#6849FF\"><\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Exploitez les communaut\u00e9s d'influenceurs pour une port\u00e9e explosive.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"6\" viewBox=\"0 0 5 6\" fill=\"none\"><circle id=\"Ellipse 348\" cx=\"2.5\" cy=\"3\" r=\"2.5\" fill=\"#6849FF\"><\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Combinez le divertissement et le commerce \u00e9lectronique gr\u00e2ce \u00e0 la diffusion en direct.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47fd1d6 e-con-full e-flex e-con e-child\" data-id=\"47fd1d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b67208 elementor-widget elementor-widget-heading\" data-id=\"8b67208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span>04<\/span> Xiaohongshu ou RedNote : la plateforme chinoise de style de vie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef30fd elementor-widget elementor-widget-text-editor\" data-id=\"9ef30fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMi-r\u00e9seau social, mi-guide d&rsquo;achat, Xiaohongshu est l&rsquo;endroit o\u00f9 300 millions d&rsquo;utilisateurs se rendent pour d\u00e9couvrir les tendances et les produits qui valent la peine d&rsquo;\u00eatre achet\u00e9s. C&rsquo;est l\u00e0 que les utilisateurs se rendent pour obtenir des recommandations de la part de leurs amis, de KOCs et de KOLs. Il est utilis\u00e9 par les habitants des villes de premier et de second rang et b\u00e9n\u00e9ficie d&rsquo;une atmosph\u00e8re favorable aux marques \u00e9trang\u00e8res. Il est fait sur mesure pour :\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9dd25e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d9dd25e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"6\" viewBox=\"0 0 5 6\" fill=\"none\"><circle id=\"Ellipse 348\" cx=\"2.5\" cy=\"3\" r=\"2.5\" fill=\"#6849FF\"><\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Inspirer les consommateurs avec des commentaires et des exp\u00e9riences de produits dirig\u00e9s par des influenceurs.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"6\" viewBox=\"0 0 5 6\" fill=\"none\"><circle id=\"Ellipse 348\" cx=\"2.5\" cy=\"3\" r=\"2.5\" fill=\"#6849FF\"><\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Construire une communaut\u00e9 avec un contenu authentique et aspirationnel.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"6\" viewBox=\"0 0 5 6\" fill=\"none\"><circle id=\"Ellipse 348\" cx=\"2.5\" cy=\"3\" r=\"2.5\" fill=\"#6849FF\"><\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Faire le lien entre la narration d'un style de vie et le shopping en continu.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4c58d7 e-flex e-con-boxed e-con e-parent\" data-id=\"d4c58d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bab921a elementor-widget elementor-widget-heading\" data-id=\"bab921a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Alors, comment vous d\u00e9marquer ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63b7bfc elementor-widget elementor-widget-text-editor\" data-id=\"63b7bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPour trouver un \u00e9cho sur les plateformes sociales chinoises, les marques doivent :\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-798d00d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"798d00d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"6\" viewBox=\"0 0 5 6\" fill=\"none\"><circle id=\"Ellipse 348\" cx=\"2.5\" cy=\"3\" r=\"2.5\" fill=\"#6849FF\"><\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Parlez la langue, non seulement sur le plan linguistique, mais aussi sur le plan culturel.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"6\" viewBox=\"0 0 5 6\" fill=\"none\"><circle id=\"Ellipse 348\" cx=\"2.5\" cy=\"3\" r=\"2.5\" fill=\"#6849FF\"><\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Adoptez les formats de contenu natifs et les dynamiques propres \u00e0 chaque plateforme.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg 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Que vous lanciez votre premi\u00e8re campagne ou que vous d\u00e9veloppiez votre empreinte num\u00e9rique, nous \u00e9laborons des strat\u00e9gies qui s&rsquo;adaptent au rythme des plateformes chinoises en constante \u00e9volution.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3365c2 elementor-widget elementor-widget-text-editor\" data-id=\"a3365c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPr\u00eat \u00e0 vous imposer sur le march\u00e9 num\u00e9rique le plus dynamique du monde ?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-add49f0 e-flex e-con-boxed e-con e-parent\" data-id=\"add49f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6c1f5 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"5c6c1f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navigation de publication\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":2683,"template":"","insights-category":[16],"class_list":["post-2765","insights","type-insights","status-publish","has-post-thumbnail","hentry","insights-category-chinese-social-media-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Naviguer dans le paysage num\u00e9rique chinois : Principales plateformes de m\u00e9dias sociaux pour les marques \u00e9trang\u00e8res - 8AM Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/8am-china.com\/fr\/insights\/naviguer-dans-le-paysage-numerique-chinois-principales-plateformes-de-medias-sociaux-pour-les-marques-etrangeres\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Naviguer dans le paysage num\u00e9rique chinois : Principales plateformes de m\u00e9dias sociaux pour les marques \u00e9trang\u00e8res - 8AM Group\" \/>\n<meta property=\"og:description\" content=\"Le monde num\u00e9rique chinois n&rsquo;est pas seulement diff\u00e9rent, c&rsquo;est un univers parall\u00e8le, bourdonnant de plateformes et de comportements qui d\u00e9concertent souvent les marques \u00e9trang\u00e8res. 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