{"id":2767,"date":"2025-05-19T06:06:04","date_gmt":"2025-05-19T06:06:04","guid":{"rendered":"https:\/\/8am-china.com\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/"},"modified":"2025-05-19T06:06:04","modified_gmt":"2025-05-19T06:06:04","slug":"comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir","status":"publish","type":"insights","link":"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/","title":{"rendered":"Comprendre l’algorithme 2025 de WeChat : Ce que les marques mondiales doivent savoir"},"content":{"rendered":"

Le monde num\u00e9rique chinois n’est pas seulement diff\u00e9rent, c’est un univers parall\u00e8le, bourdonnant de plateformes et de comportements qui d\u00e9concertent souvent les marques \u00e9trang\u00e8res. Pour v\u00e9ritablement faire des vagues en Chine, les entreprises ont besoin de plus qu’une simple traduction : elles ont besoin d’une transformation. Oubliez les Facebook et Instagram de l’Occident, la Chine a forg\u00e9 son propre ADN num\u00e9rique. Ci-dessous,
\n, nous vous d\u00e9voilons les titans des m\u00e9dias sociaux que vous devez ma\u00eetriser pour gagner les c\u0153urs et les portefeuilles dans l’Empire du Milieu.<\/p>\n","protected":false},"featured_media":2682,"template":"","insights-category":[15],"class_list":["post-2767","insights","type-insights","status-publish","has-post-thumbnail","hentry","insights-category-chine-market-insights"],"yoast_head":"\nComprendre l'algorithme 2025 de WeChat : Ce que les marques mondiales doivent savoir - 8AM Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comprendre l'algorithme 2025 de WeChat : Ce que les marques mondiales doivent savoir - 8AM Group\" \/>\n<meta property=\"og:description\" content=\"Le monde num\u00e9rique chinois n’est pas seulement diff\u00e9rent, c’est un univers parall\u00e8le, bourdonnant de plateformes et de comportements qui d\u00e9concertent souvent les marques \u00e9trang\u00e8res. Pour v\u00e9ritablement faire des vagues en Chine, les entreprises ont besoin de plus qu’une simple traduction : elles ont besoin d’une transformation. Oubliez les Facebook et Instagram de l’Occident, la Chine […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/\" \/>\n<meta property=\"og:site_name\" content=\"8AM Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/\",\"url\":\"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/\",\"name\":\"Comprendre l'algorithme 2025 de WeChat : Ce que les marques mondiales doivent savoir - 8AM Group\",\"isPartOf\":{\"@id\":\"https:\/\/8am-china.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/photo-1686061594183-8c864f508b00.avif\",\"datePublished\":\"2025-05-19T06:06:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/#primaryimage\",\"url\":\"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/photo-1686061594183-8c864f508b00.avif\",\"contentUrl\":\"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/photo-1686061594183-8c864f508b00.avif\",\"width\":1740,\"height\":1160},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/8am-china.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/8am-china.com\/fr\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Comprendre l’algorithme 2025 de WeChat : Ce que les marques mondiales doivent savoir\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/8am-china.com\/fr\/#website\",\"url\":\"https:\/\/8am-china.com\/fr\/\",\"name\":\"8AM Group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/8am-china.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/8am-china.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/8am-china.com\/fr\/#organization\",\"name\":\"8AM Group\",\"url\":\"https:\/\/8am-china.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/8am-china.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/2025_Logo_8AMChina_Logo-horizontal-1.svg\",\"contentUrl\":\"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/2025_Logo_8AMChina_Logo-horizontal-1.svg\",\"width\":142,\"height\":38,\"caption\":\"8AM Group\"},\"image\":{\"@id\":\"https:\/\/8am-china.com\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comprendre l'algorithme 2025 de WeChat : Ce que les marques mondiales doivent savoir - 8AM Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/","og_locale":"fr_FR","og_type":"article","og_title":"Comprendre l'algorithme 2025 de WeChat : Ce que les marques mondiales doivent savoir - 8AM Group","og_description":"Le monde num\u00e9rique chinois n’est pas seulement diff\u00e9rent, c’est un univers parall\u00e8le, bourdonnant de plateformes et de comportements qui d\u00e9concertent souvent les marques \u00e9trang\u00e8res. Pour v\u00e9ritablement faire des vagues en Chine, les entreprises ont besoin de plus qu’une simple traduction : elles ont besoin d’une transformation. Oubliez les Facebook et Instagram de l’Occident, la Chine […]","og_url":"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/","og_site_name":"8AM Group","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/","url":"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/","name":"Comprendre l'algorithme 2025 de WeChat : Ce que les marques mondiales doivent savoir - 8AM Group","isPartOf":{"@id":"https:\/\/8am-china.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/#primaryimage"},"image":{"@id":"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/#primaryimage"},"thumbnailUrl":"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/photo-1686061594183-8c864f508b00.avif","datePublished":"2025-05-19T06:06:04+00:00","breadcrumb":{"@id":"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/#primaryimage","url":"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/photo-1686061594183-8c864f508b00.avif","contentUrl":"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/photo-1686061594183-8c864f508b00.avif","width":1740,"height":1160},{"@type":"BreadcrumbList","@id":"https:\/\/8am-china.com\/fr\/insights\/comprendre-lalgorithme-2025-de-wechat-ce-que-les-marques-mondiales-doivent-savoir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/8am-china.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/8am-china.com\/fr\/insights\/"},{"@type":"ListItem","position":3,"name":"Comprendre l’algorithme 2025 de WeChat : Ce que les marques mondiales doivent savoir"}]},{"@type":"WebSite","@id":"https:\/\/8am-china.com\/fr\/#website","url":"https:\/\/8am-china.com\/fr\/","name":"8AM Group","description":"","publisher":{"@id":"https:\/\/8am-china.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/8am-china.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/8am-china.com\/fr\/#organization","name":"8AM Group","url":"https:\/\/8am-china.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/8am-china.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/2025_Logo_8AMChina_Logo-horizontal-1.svg","contentUrl":"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/2025_Logo_8AMChina_Logo-horizontal-1.svg","width":142,"height":38,"caption":"8AM Group"},"image":{"@id":"https:\/\/8am-china.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/8am-china.com\/fr\/wp-json\/wp\/v2\/insights\/2767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/8am-china.com\/fr\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/8am-china.com\/fr\/wp-json\/wp\/v2\/types\/insights"}],"version-history":[{"count":0,"href":"https:\/\/8am-china.com\/fr\/wp-json\/wp\/v2\/insights\/2767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/8am-china.com\/fr\/wp-json\/wp\/v2\/media\/2682"}],"wp:attachment":[{"href":"https:\/\/8am-china.com\/fr\/wp-json\/wp\/v2\/media?parent=2767"}],"wp:term":[{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/8am-china.com\/fr\/wp-json\/wp\/v2\/insights-category?post=2767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}