{"id":2768,"date":"2025-05-14T05:58:42","date_gmt":"2025-05-14T05:58:42","guid":{"rendered":"https:\/\/8am-china.com\/services\/conseil-et-recherche\/"},"modified":"2025-06-16T10:14:07","modified_gmt":"2025-06-16T10:14:07","slug":"conseil-et-recherche","status":"publish","type":"services","link":"https:\/\/8am-china.com\/fr\/services\/conseil-et-recherche\/","title":{"rendered":"Conseil et recherche"},"content":{"rendered":"\t\t
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Nos services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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01<\/span> Strat\u00e9gie de marketing num\u00e9rique pour la Chine<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNaviguez en toute confiance dans l’\u00e9cosyst\u00e8me num\u00e9rique unique de la Chine.<\/span><\/strong>\nNous vous aidons \u00e0 \u00e9tablir une pr\u00e9sence gagnante dans le paysage num\u00e9rique distinct de la Chine : \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tActivation des m\u00e9dias sociaux : <\/strong> connectez-vous avec le public sur des plateformes cl\u00e9s telles que WeChat (super application multifonctionnelle), Weibo (microblogging), Douyin (TikTok chinois), Xiaohongshu (hub de style de vie et de commerce \u00e9lectronique) et QQ (r\u00e9seau orient\u00e9 vers les jeunes).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tVisibilit\u00e9 sur<\/strong> les moteurs de recherche :<\/strong> optimisez votre visibilit\u00e9 sur les principaux moteurs de recherche chinois - Baidu et Bing - en adaptant vos strat\u00e9gies de r\u00e9f\u00e9rencement aux algorithmes locaux.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAlignement du comportement des consommateurs : <\/strong>exploitez les tendances dominantes telles que les achats en direct, le marketing d'influence KOL\/KOC et le contenu \u00e0 r\u00e9sonance culturelle.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tConformit\u00e9 r\u00e9glementaire : <\/strong>veillez \u00e0 ce que vos campagnes respectent les lois chinoises sur la protection des donn\u00e9es, en constante \u00e9volution, et les r\u00e9glementations sp\u00e9cifiques aux plateformes.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    02<\/span> China Market Intelligence<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tTransformez vos connaissances en avantages strat\u00e9giques.\n<\/span><\/strong>
    Exploitez les donn\u00e9es locales et les connaissances sectorielles pour garder une longueur d’avance :\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAnalyse comparative des concurrents : <\/strong>analysez ce que font les meilleurs acteurs en mati\u00e8re de SEO, de Xiaohongshu et de commerce en direct, et faites-le mieux.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSuivi des tendances de consommation :<\/strong> d\u00e9couvrez les motivations cach\u00e9es telles que le guochao (pr\u00e9f\u00e9rence pour une marque nationale) et le mianzi (achat motiv\u00e9 par le statut).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTableaux de bord personnalis\u00e9s :<\/strong> acc\u00e9dez \u00e0 des informations en temps r\u00e9el adapt\u00e9es \u00e0 des secteurs tels que les produits de beaut\u00e9 de luxe ou les boissons import\u00e9es.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      03<\/span> Entr\u00e9e sur le march\u00e9 chinois<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\tLancez-vous en toute confiance avec une strat\u00e9gie enti\u00e8rement localis\u00e9e.<\/span><\/strong>
      Nous vous accompagnons de la mise en place \u00e0 l’exploitation \u00e0 grande \u00e9chelle :\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCr\u00e9ation d'une entreprise :<\/strong> naviguez entre l'enregistrement de l'entreprise, la protection de la propri\u00e9t\u00e9 intellectuelle et des marques, et les structures juridiques optimales.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tStrat\u00e9gie r\u00e9glementaire :<\/strong> garantir la conformit\u00e9 des produits (par exemple, pour les cosm\u00e9tiques), respecter les lois sur la publicit\u00e9 et \u00e9laborer des protocoles de pr\u00e9paration aux crises.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSoutien sur le terrain : <\/strong>\u00e9tablissez des partenariats locaux de confiance, rationalisez les cha\u00eenes d'approvisionnement et mettez en place des op\u00e9rations de RH conformes.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Pourquoi nous choisir ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tExpertise locale\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

        \n\t\t\t\t\t\tAnalyste de langue maternelle chinoise + sens des affaires occidentales.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPropri\u00e9t\u00e9 de bout en bout\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

        \n\t\t\t\t\t\tDe la strat\u00e9gie \u00e0 l'ex\u00e9cution (campagnes KOL, d\u00e9veloppement de mini-programmes, audits de conformit\u00e9).\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tUne agilit\u00e9 bas\u00e9e sur les donn\u00e9es\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

        \n\t\t\t\t\t\tPivoter les campagnes en utilisant des outils d'analyse tels que Baidu Index et Douyin trend alerts.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":2648,"template":"","services-category":[],"class_list":["post-2768","services","type-services","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nConseil et recherche - 8AM Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/8am-china.com\/fr\/services\/conseil-et-recherche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conseil et recherche - 8AM Group\" \/>\n<meta property=\"og:description\" content=\"Nos services 01 Strat\u00e9gie de marketing num\u00e9rique pour la Chine Naviguez en toute confiance dans l’\u00e9cosyst\u00e8me num\u00e9rique unique de la Chine. Nous vous aidons \u00e0 \u00e9tablir une pr\u00e9sence gagnante dans le paysage num\u00e9rique distinct de la Chine : Activation des m\u00e9dias sociaux : connectez-vous avec le public sur des plateformes cl\u00e9s telles que WeChat (super […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/8am-china.com\/fr\/services\/conseil-et-recherche\/\" \/>\n<meta property=\"og:site_name\" content=\"8AM Group\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T10:14:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/Dates-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2388\" \/>\n\t<meta property=\"og:image:height\" content=\"1144\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/8am-china.com\/fr\/services\/conseil-et-recherche\/\",\"url\":\"https:\/\/8am-china.com\/fr\/services\/conseil-et-recherche\/\",\"name\":\"Conseil et recherche - 8AM Group\",\"isPartOf\":{\"@id\":\"https:\/\/8am-china.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/8am-china.com\/fr\/services\/conseil-et-recherche\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/8am-china.com\/fr\/services\/conseil-et-recherche\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/Dates-1-1.jpg\",\"datePublished\":\"2025-05-14T05:58:42+00:00\",\"dateModified\":\"2025-06-16T10:14:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/8am-china.com\/fr\/services\/conseil-et-recherche\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/8am-china.com\/fr\/services\/conseil-et-recherche\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/8am-china.com\/fr\/services\/conseil-et-recherche\/#primaryimage\",\"url\":\"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/Dates-1-1.jpg\",\"contentUrl\":\"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/Dates-1-1.jpg\",\"width\":2388,\"height\":1144},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/8am-china.com\/fr\/services\/conseil-et-recherche\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/8am-china.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\/\/8am-china.com\/fr\/services\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Conseil et recherche\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/8am-china.com\/fr\/#website\",\"url\":\"https:\/\/8am-china.com\/fr\/\",\"name\":\"8AM Group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/8am-china.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/8am-china.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/8am-china.com\/fr\/#organization\",\"name\":\"8AM Group\",\"url\":\"https:\/\/8am-china.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/8am-china.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/2025_Logo_8AMChina_Logo-horizontal-1.svg\",\"contentUrl\":\"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/2025_Logo_8AMChina_Logo-horizontal-1.svg\",\"width\":142,\"height\":38,\"caption\":\"8AM Group\"},\"image\":{\"@id\":\"https:\/\/8am-china.com\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conseil et recherche - 8AM Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/8am-china.com\/fr\/services\/conseil-et-recherche\/","og_locale":"fr_FR","og_type":"article","og_title":"Conseil et recherche - 8AM Group","og_description":"Nos services 01 Strat\u00e9gie de marketing num\u00e9rique pour la Chine Naviguez en toute confiance dans l’\u00e9cosyst\u00e8me num\u00e9rique unique de la Chine. 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