{"id":2772,"date":"2025-05-14T05:58:35","date_gmt":"2025-05-14T05:58:35","guid":{"rendered":"https:\/\/8am-china.com\/services\/medias-sociaux-chinois\/"},"modified":"2025-06-16T09:34:13","modified_gmt":"2025-06-16T09:34:13","slug":"medias-sociaux-chinois","status":"publish","type":"services","link":"https:\/\/8am-china.com\/fr\/services\/medias-sociaux-chinois\/","title":{"rendered":"M\u00e9dias sociaux chinois"},"content":{"rendered":"\t\t
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Nos services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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01<\/span> Strat\u00e9gie et mise en place de la plate-forme<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLancez intelligemment, adaptez rapidement \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tS\u00e9lection de la plateforme :<\/strong> adaptation \u00e0 votre public en fonction des donn\u00e9es (B2B : WeChat\/LinkedIn China ; B2C : Douyin\/Xiaohongshu).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMise en place conforme :<\/strong> enregistrement\/v\u00e9rification de compte sans tracas, conforme aux r\u00e9glementations chinoises.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMa\u00eetrise des algorithmes :<\/strong> contenu et publicit\u00e9s optimis\u00e9s pour l'IA de chaque plateforme.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    02<\/span> Cr\u00e9ation de contenu localis\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Du concept \u00e0 l'impact viral.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\u00c9laborez un contenu qui trouve un \u00e9cho profond aupr\u00e8s des consommateurs chinois : \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tHistoires locales :<\/strong> textes et images m\u00ealant tendances, humour et valeurs (par exemple, th\u00e8mes centr\u00e9s sur la famille, nationalisme \u00ab \u56fd\u6f6e \u00bb).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tFormats sp\u00e9cifiques aux plateformes :<\/strong> vid\u00e9os courtes douyin, posts Xiaohongshu \u00ab encyclop\u00e9die du style de vie \u00bb, campagnes WeChat H5.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSEO et hashtags :<\/strong> obtenez un meilleur classement avec des mots-cl\u00e9s localis\u00e9s et des sujets en vogue (par exemple, \u53cc\u5341\u4e00\u653b\u7565).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      03<\/span> Engagement B2B et B2C<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\tConstruire des communaut\u00e9s, convertir des publics \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCampagnes KOL\/KOC :<\/strong> partenariat avec des influenceurs v\u00e9rifi\u00e9s (plus de 1 million de nano \u00e0 m\u00e9ga-influenceurs dans notre r\u00e9seau).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tG\u00e9n\u00e9ration de leads B2B :<\/strong> ciblez les d\u00e9cideurs via les publicit\u00e9s Toutiao + les forums sectoriels.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCr\u00e9ation d'une communaut\u00e9 :<\/strong> groupes VIP weChat, d\u00e9fis Douyin, campagnes UGC.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        04<\/span> Marketing d'influence<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCampagnes \u00e0 360\u00b0 :<\/strong> s\u00e9lection, n\u00e9gociation des contrats, co-cr\u00e9ation de contenu, suivi des performances.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCorrespondance de niche :<\/strong> acc\u00e8s aux KOLs\/KOCs dans les domaines de la beaut\u00e9, de la technologie, du luxe, etc.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTableaux de bord des performances :<\/strong> suivez les conversions, le sentiment et l'engagement en temps r\u00e9el.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          04<\/span> E-r\u00e9putation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          \n\t\t\t\t\t\t\t\t\tNous vous aidons \u00e0 faire le suivi de la r\u00e9putation – la strat\u00e9gie de la r\u00e9putation – l’am\u00e9lioration de la r\u00e9putation dans le monde num\u00e9rique de la Chine, pour aider les marques \u00e0 accro\u00eetre leur notori\u00e9t\u00e9.\nSurveillez. Strat\u00e9gies. Am\u00e9liorer. Am\u00e9liorez votre marque dans le monde num\u00e9rique chinois \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          \n\t\t\t\t\t\t\t\t\tNous prot\u00e9geons et amplifions la voix de votre marque dans l’\u00e9cosyst\u00e8me num\u00e9rique complexe de la Chine : \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSurveillance de la r\u00e9putation :<\/strong> suivi personnalis\u00e9 des mentions de la marque, des critiques et des sentiments sur Weibo, Xiaohongshu, les forums, etc.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tStrat\u00e9gie de r\u00e9putation :<\/strong> plans proactifs visant \u00e0 instaurer la confiance, y compris des protocoles de r\u00e9ponse aux crises et des campagnes de cr\u00e9dibilit\u00e9 ax\u00e9es sur les relations publiques.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAm\u00e9lioration de la r\u00e9putation :<\/strong> actions fond\u00e9es sur des donn\u00e9es pour rem\u00e9dier aux faiblesses, amplifier les sentiments positifs et aligner votre marque sur les valeurs culturelles locales.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            Pourquoi nous choisir ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tUne expertise locale approfondie\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

            \n\t\t\t\t\t\tDes strat\u00e8ges de langue maternelle chinoise qui ma\u00eetrisent les nuances culturelles et les tendances des plateformes.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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            \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tEx\u00e9cution agile\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

            \n\t\t\t\t\t\tDes campagnes adaptatives qui s'adaptent aux mises \u00e0 jour des algorithmes et aux tendances des consommateurs.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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            \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tResponsabilit\u00e9 de bout en bout\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

            \n\t\t\t\t\t\tDe la strat\u00e9gie \u00e0 l'analyse, nous sommes les garants de votre r\u00e9ussite.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":2649,"template":"","services-category":[],"class_list":["post-2772","services","type-services","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nM\u00e9dias sociaux chinois - 8AM Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/8am-china.com\/fr\/services\/medias-sociaux-chinois\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9dias sociaux chinois - 8AM Group\" \/>\n<meta property=\"og:description\" content=\"Nos services 01 Strat\u00e9gie et mise en place de la plate-forme Lancez intelligemment, adaptez rapidement S\u00e9lection de la plateforme : adaptation \u00e0 votre public en fonction des donn\u00e9es (B2B : WeChat\/LinkedIn China ; B2C : Douyin\/Xiaohongshu). Mise en place conforme : enregistrement\/v\u00e9rification de compte sans tracas, conforme aux r\u00e9glementations chinoises. 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