{"id":2776,"date":"2025-05-14T05:58:28","date_gmt":"2025-05-14T05:58:28","guid":{"rendered":"https:\/\/8am-china.com\/services\/creativite-et-strategie-de-marque\/"},"modified":"2025-06-16T09:34:26","modified_gmt":"2025-06-16T09:34:26","slug":"creativite-et-strategie-de-marque","status":"publish","type":"services","link":"https:\/\/8am-china.com\/fr\/services\/creativite-et-strategie-de-marque\/","title":{"rendered":"Cr\u00e9ativit\u00e9 et strat\u00e9gie de marque"},"content":{"rendered":"\t\t
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Nos services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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01Identit\u00e9de la marque<\/span> <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tUne identit\u00e9 de marque adapt\u00e9e \u00e0 la culture chinoise<\/span><\/strong>\nInstaurez la confiance et la reconnaissance en Chine avec une marque qui parle localement. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tStrat\u00e9gie de marque et identit\u00e9 :<\/strong> \u00e9laborer une strat\u00e9gie de marque coh\u00e9rente adapt\u00e9e aux sp\u00e9cificit\u00e9s du march\u00e9 chinois, en veillant \u00e0 s'aligner sur les comportements et les valeurs des consommateurs locaux.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tNoms de marques chinoises : <\/strong>cr\u00e9er des noms qui r\u00e9sonnent culturellement - pas seulement des traductions, mais des identit\u00e9s significatives qui \u00e9voquent la confiance et la m\u00e9morisation.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tLogo et conception visuelle :<\/strong> cr\u00e9er des logos et des \u00e9l\u00e9ments visuels qui refl\u00e8tent l'essence de votre marque tout en s'alignant sur l'esth\u00e9tique et le symbolisme culturel chinois.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tNous allons au-del\u00e0 de la traduction pour concevoir des marques qui se connectent de mani\u00e8re authentique. De l’\u00e9tude de march\u00e9 \u00e0 l’ex\u00e9cution finale, nous veillons \u00e0 ce que votre identit\u00e9 \u00e9vite les faux pas culturels et se d\u00e9marque de la concurrence. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    02Cr\u00e9ationde contenu<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tUn contenu attrayant pour le paysage num\u00e9rique chinois<\/span><\/strong>
    Du copywriting aux vid\u00e9os – du contenu qui captive et convertit.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tR\u00e9daction en chinois : <\/strong>contenu persuasif et sp\u00e9cifique \u00e0 une plateforme (WeChat, Douyin, Little Red Book) qui allie la cr\u00e9ativit\u00e9 aux idiomes, \u00e0 l'humour et aux tendances locales.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tProduction de ressources num\u00e9riques :<\/strong> conceptions accrocheuses pour les brochures, les m\u00e9dias sociaux (GIF, affiches) et les livres blancs qui s'alignent sur les pr\u00e9f\u00e9rences visuelles des Chinois.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tProduction et montage vid\u00e9o :<\/strong> tournage sur place dans toute la Chine avec des \u00e9quipes locales, coupl\u00e9 au montage, aux sous-titres et aux voix off multilingues pour des \u00e9v\u00e9nements, des publicit\u00e9s ou des campagnes.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\tNotre \u00e9quipe bas\u00e9e en Chine veille \u00e0 ce que votre contenu soit authentique, qu’il s’agisse d’une vid\u00e9o virale en Douyin ou d’un livre blanc d’entreprise. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      03<\/span> Traduction<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\tTraduction et interpr\u00e9tation. La pr\u00e9cision rencontre la localisation culturelle<\/span><\/strong>
      Communication transparente en fran\u00e7ais, anglais et chinois.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTraduction de documents :<\/strong> contenu juridique, marketing, technique et de m\u00e9dias sociaux adapt\u00e9 par des traducteurs natifs sp\u00e9cialis\u00e9s dans le secteur.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSous-titres et voix off : <\/strong>localisation des m\u00e9dias qui pr\u00e9serve le ton et l'intention pour le public chinois.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/circle><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tInterpr\u00e9tation commerciale :<\/strong> soutien d'experts pour les r\u00e9unions, les n\u00e9gociations et les conf\u00e9rences afin de combler les \u00e9carts culturels en temps r\u00e9el.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\tNous ne nous contentons pas de traduire les mots, nous localisons le contexte, afin que votre message soit pr\u00e9cis, culturellement pertinent et percutant. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Pourquoi nous choisir ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tUne image de marque adapt\u00e9e \u00e0 la culture\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

        \n\t\t\t\t\t\tDes noms de marque, des visuels et des messages con\u00e7us pour trouver un \u00e9cho aupr\u00e8s du public chinois.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCr\u00e9ation de contenu natif\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

        \n\t\t\t\t\t\tDes r\u00e9dacteurs, des concepteurs et des \u00e9quipes vid\u00e9o locaux fournissent un contenu qui convertit.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTraduction contextualis\u00e9e\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

        \n\t\t\t\t\t\tAu-del\u00e0 des mots : des traductions qui pr\u00e9servent le sens, le ton et la pertinence culturelle.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":2650,"template":"","services-category":[],"class_list":["post-2776","services","type-services","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nCr\u00e9ativit\u00e9 et strat\u00e9gie de marque - 8AM Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/8am-china.com\/fr\/services\/creativite-et-strategie-de-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00e9ativit\u00e9 et strat\u00e9gie de marque - 8AM Group\" \/>\n<meta property=\"og:description\" content=\"Nos services 01Identit\u00e9de la marque Une identit\u00e9 de marque adapt\u00e9e \u00e0 la culture chinoise Instaurez la confiance et la reconnaissance en Chine avec une marque qui parle localement. Strat\u00e9gie de marque et identit\u00e9 : \u00e9laborer une strat\u00e9gie de marque coh\u00e9rente adapt\u00e9e aux sp\u00e9cificit\u00e9s du march\u00e9 chinois, en veillant \u00e0 s’aligner sur les comportements et les […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/8am-china.com\/fr\/services\/creativite-et-strategie-de-marque\/\" \/>\n<meta property=\"og:site_name\" content=\"8AM Group\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T09:34:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/Dates-1-12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1194\" \/>\n\t<meta property=\"og:image:height\" content=\"572\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/8am-china.com\/fr\/services\/creativite-et-strategie-de-marque\/\",\"url\":\"https:\/\/8am-china.com\/fr\/services\/creativite-et-strategie-de-marque\/\",\"name\":\"Cr\u00e9ativit\u00e9 et strat\u00e9gie de marque - 8AM Group\",\"isPartOf\":{\"@id\":\"https:\/\/8am-china.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/8am-china.com\/fr\/services\/creativite-et-strategie-de-marque\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/8am-china.com\/fr\/services\/creativite-et-strategie-de-marque\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/Dates-1-12.jpg\",\"datePublished\":\"2025-05-14T05:58:28+00:00\",\"dateModified\":\"2025-06-16T09:34:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/8am-china.com\/fr\/services\/creativite-et-strategie-de-marque\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/8am-china.com\/fr\/services\/creativite-et-strategie-de-marque\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/8am-china.com\/fr\/services\/creativite-et-strategie-de-marque\/#primaryimage\",\"url\":\"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/Dates-1-12.jpg\",\"contentUrl\":\"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/Dates-1-12.jpg\",\"width\":1194,\"height\":572},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/8am-china.com\/fr\/services\/creativite-et-strategie-de-marque\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/8am-china.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\/\/8am-china.com\/fr\/services\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cr\u00e9ativit\u00e9 et strat\u00e9gie de marque\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/8am-china.com\/fr\/#website\",\"url\":\"https:\/\/8am-china.com\/fr\/\",\"name\":\"8AM Group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/8am-china.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/8am-china.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/8am-china.com\/fr\/#organization\",\"name\":\"8AM Group\",\"url\":\"https:\/\/8am-china.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/8am-china.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/2025_Logo_8AMChina_Logo-horizontal-1.svg\",\"contentUrl\":\"https:\/\/8am-china.com\/wp-content\/uploads\/2025\/05\/2025_Logo_8AMChina_Logo-horizontal-1.svg\",\"width\":142,\"height\":38,\"caption\":\"8AM Group\"},\"image\":{\"@id\":\"https:\/\/8am-china.com\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cr\u00e9ativit\u00e9 et strat\u00e9gie de marque - 8AM Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/8am-china.com\/fr\/services\/creativite-et-strategie-de-marque\/","og_locale":"fr_FR","og_type":"article","og_title":"Cr\u00e9ativit\u00e9 et strat\u00e9gie de marque - 8AM Group","og_description":"Nos services 01Identit\u00e9de la marque Une identit\u00e9 de marque adapt\u00e9e \u00e0 la culture chinoise Instaurez la confiance et la reconnaissance en Chine avec une marque qui parle localement. 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