Western apps such as Instagram, X or YouTube are not available in China. The social media landscape in China is completely different from the rest of the world. The most popular Chinese social media platforms include WeChat, Xiaohongshu (RED), Douyin, Weibo, and many more. While each platform has its own unique features, they all tend to prioritize a mobile-first experience, e-commerce integration, closed ecosystems, and super-app functionalities. They are also subject to strict government regulations, such as the Chinese Advertising Law.
