Complete Solutions for Success in China
From First Steps to Full Growth in China’s Digital World
8AM Group: Your gateway to success in China’s digital landscape.
We handle everything from market entry to digital integration.
Unlock China's Digital Potential
Our services
Consulting & research
Digital marketing strategy
We craft agile, goal-oriented strategies tailored to China’s digital landscape—aligning with your brand, budget, and market dynamics.
China market intelligence
Stay ahead with localized consumer analysis, competitor benchmarking, and sector-specific reports that drive smarter decisions.
China market entry
Simplify setup, protect your brand, and ensure regulatory compliance with expert support tailored to China’s business environment.
They trust us
Proven Results for Global Brands in China
our cases
We helped SightGlass Vision localize their brand for the Chinese market through naming, WeChat setup, a new Chinese website, localized branding, and event support.
FAQ
Frequently Asked Questions
What are the key differences between Chinese and Western social media platforms?
Western apps such as Instagram, X or YouTube are not available in China. The social media landscape in China is completely different from the rest of the world. The most popular Chinese social media platforms include WeChat, Xiaohongshu (RED), Douyin, Weibo, and many more. While each platform has its own unique features, they all tend to prioritize a mobile-first experience, e-commerce integration, closed ecosystems, and super-app functionalities. They are also subject to strict government regulations, such as the Chinese Advertising Law.
What is Douyin and how is it different from TikTok?
How to advertise on Xiaohongshu (Little Red Book)?
Businesses can advertise on Xiaohongshu (RedNote) through:
- In-app ads (banner ads, pop-ups)
- Sponsored posts & KOL collaborations (influencer marketing)
- Never forget that since Xiaohongshu focuses on user recommendations, organic content and engagement are key.
What is the best way to use WeChat for business in China?
WeChat is the first step to entering the Chinese market. To succeed on WeChat, businesses should:
- Create a WeChat official account. Overseas WeChat official accounts are available if you don’t have a Chinese business entity. This will allow your company to remain the sole owner of your WeChat account.
- Use the WeChat menu feature to create a hub where clients and prospects can easily find you. Comparable to a mini-website, this section allows visitors to access in-depth information about your company, just like they would on your website.
- Publish WeChat articles. Similar to a newsletter, these articles appear directly in your subscribers’ message inbox, making it an excellent way to stay connected and share your company updates.
- Leverage WeChat mini programs for e-commerce and user engagement with tailor-made solutions.
- Run WeChat ads to reach targeted audiences effectively.
- Enable WeChat Pay for seamless transactions and a better customer experience.
Which search engines are most popular in Mainland China?
As of March 2025, Baidu dominates the Mainland China search market with roughly 52% of all queries, (combining both its desktop and mobile domains), followed by Microsoft’s Bing with about 29% of market shares, while 360 Search and Yandex account for around 8.8% and 2.8% respectively, leaving less than 10% to other engines like Sogou and Shenma. Ranking well on Baidu is essential for reaching Chinese users, as its algorithms are finely tuned to local language nuances and user behavior, whereas Bing excels in serving international businesses and cross-border traffic. To know more about how to optimize your website for the Mainland China market, see our Insights on: How to do SEO for the Mainland China market.
Don't delay
Frequently Asked Questions
With End-to-End Digital Solutions. From strategy to execution, we help global businesses navigate China’s unique digital landscape .
Insights post
Insights post
Stay ahead with China market expertise
