As of March 2025, Baidu dominates the Mainland China search market with roughly 52% of all queries, (combining both its desktop and mobile domains), followed by Microsoft’s Bing with about 29% of market shares, while 360 Search and Yandex account for around 8.8% and 2.8% respectively, leaving less than 10% to other engines like Sogou and Shenma. Ranking well on Baidu is essential for reaching Chinese users, as its algorithms are finely tuned to local language nuances and user behavior, whereas Bing excels in serving international businesses and cross-border traffic. To know more about how to optimize your website for the Mainland China market, see our Insights on: How to do SEO for the Mainland China market.
