Solutions globales pour le marché chinois

De la stratégie à l'exécution dans l'écosystème numérique chinois

Des services de bout en bout pour réussir en Chine – de la stratégie et de l’image de marque au marketing et aux solutions techniques avec une précision culturelle.

Libérer le potentiel numérique de la Chine

Nos services

Consulting & research

Digital marketing strategy

Tailored strategies for China’s unique digital ecosystem

Goal-driven planning: craft data-backed digital marketing strategies aligned with your brand’s objectives, budget, and operational capabilities.
Agile execution: adapt campaigns flexibly to market shifts, ensuring your strategy evolves with China’s fast-paced digital landscape.

China market intelligence

Actionable insights to outperform competitors

Competitor benchmarking: uncover competitive gaps and opportunities through in-depth analysis of rivals’ tactics and positioning.
Consumer & trend analysis: leverage localized insights into Chinese consumer behavior and emerging trends to refine your market approach.
Sector-specific expertise: gain strategic clarity with industry reports that inform everything from product launches to long-term growth planning.

China market entry

Seamless market entry, compliant and confident

Business setup support: streamline Chinese entity registration and navigate legal frameworks for a hassle-free market entry.
Trademark protection: secure your brand with trademark availability checks and registration services tailored to China’s IP laws.
Regulatory compliance: mitigate risks with expert guidance on local regulations, from product compliance to advertising standards.

Chinese social media

Social media

Platform strategy & setup: navigate China’s unique social media landscape (WeChat, Weibo, Douyin, Xiaohongshu (RedNote), WeChat Channels) with tailored platform selection, account registration, and compliance management.
Localized content creation: craft culturally resonant content—from copywriting to design—that aligns with Chinese consumer preferences and platform algorithms.
B2B & B2C engagement: drive growth via community management, KOL partnerships, and targeted paid campaigns on platforms like Toutiao for precise B2B audience outreach.

Influencer marketing

End-to-end campaigns: from influencer vetting and contract negotiation to campaign execution and performance tracking, we ensure authentic partnerships that resonate with your audience.
Data-driven matching: leverage our database of KOLs/KOCs across Douyin, Xiaohongshu (RedNote), etc to align with your brand’s niche and goals.

E-reputation

We help you to do this:

reputation monitoring
reputation strategy
reputation improvement in the digital China world, to help brands increase their awareness

Creative & branding

Brand identity

Logo design, visual identity, and Chinese brand naming to establish a strong presence in China.

Content creation

Expert Chinese copywriting and digital asset production, including graphic design, video shooting & editing, and brochure development.

Translation

Professional translation and interpretation services in French, Chinese, and English for seamless cross-cultural communication.

Web & payment solutions

Web development

We provide hosting solutions and maintenance to ensure seamless website performance. Our services include web and app development, offering custom websites and mobile applications tailored to your business needs, along with ongoing maintenance and hosting. We also develop scalable, high-performance mobile applications designed for the Chinese market.

Chinese SEO & SEM

Enhance your visibility in China with tailored SEO and SEM strategies. Our SEO services optimize rankings on Baidu, Bing, and 360 Search to improve organic visibility. For SEM, we create targeted Baidu SEM campaigns to effectively reach your audience.

E-commerce

Expand your business in China with localized e-commerce solutions. We develop and integrate WeChat Mini Programs for seamless customer engagement. Additionally, we set up and optimize Douyin (TikTok China) stores, leveraging one of the country’s fastest-growing e-commerce platforms.

Overseas payment solutions

Enable seamless cross-border transactions with Chinese digital and mobile payment solutions, including support for WeChat Pay, Alipay, and UnionPay. We also provide expert consulting on integrating and optimizing payment solutions for the Chinese market.

Event support

Event representation

Ensure a strong brand presence with professional representation at conferences, exhibitions, and corporate events in China.

Event photography

Capture key moments with high-quality event photography that highlights your brand’s engagement and impact.

Translation & interpretation

Facilitate seamless communication with experienced translators and interpreters for multilingual events.

Event materials design

Enhance brand visibility with customized event materials, including brochures, banners, and digital assets.

Des résultats probants pour les marques mondiales en Chine

nos cas

Apprendre à vous connaître et à connaître le marché

Nous ne devinons pas, nous enquêtons. Tout d’abord, nous nous imprégnons totalement de votre marque, de vos objectifs et de vos ambitions. Ensuite, nous décodons le paysage numérique complexe de la Chine par le biais de recherches, d’analyses concurrentielles et d’écoutes sociales en temps réel, afin de définir votre public cible et les opportunités dont vous ne soupçonniez même pas l’existence.

Élaborez votre plan de match gagnant

Grâce à nos connaissances, nous élaborons une stratégie adaptée à l’environnement numérique unique de la Chine. De la sélection des plateformes (WeChat, Douyin, Xiaohongshu, etc.) à la planification du contenu et à la préparation de la conformité, nous définissons une feuille de route claire avec des indicateurs clés de performance, des budgets et des calendriers d’exécution afin que vous sachiez exactement comment et pourquoi nous obtiendrons des résultats.

Donnez vie à tout cela

Notre équipe de stratèges, de créatifs et de spécialistes du numérique passe à l’action. Qu’il s’agisse de création de contenu, de campagnes d’influence, d’intégration du commerce électronique ou de capturer des événements locaux avec une production photo et vidéo professionnelle, nous gérons tout et assurons la cohérence, l’adaptation culturelle et l’exécution de la marque sur tous les points de contact.

Observer, apprendre et peaufiner

Nous ne nous contentons pas de mettre en place et d’oublier. Grâce à un suivi en temps réel et à des analyses spécifiques aux plateformes, nous contrôlons les performances et affinons en permanence les tactiques pour améliorer la portée, l’engagement et le retour sur investissement. Des rapports mensuels vous informent et vous donnent les moyens d’agir.

Grandir plus vite, plus intelligemment et plus rapidement

FAQ

Questions fréquemment posées

Western apps such as Instagram, X or YouTube are not available in China. The social media landscape in China is completely different from the rest of the world. The most popular Chinese social media platforms include WeChat, Xiaohongshu (RED), Douyin, Weibo, and many more. While each platform has its own unique features, they all tend to prioritize a mobile-first experience, e-commerce integration, closed ecosystems, and super-app functionalities. They are also subject to strict government regulations, such as the Chinese Advertising Law.

Douyin is the Chinese version of TikTok, owned by ByteDance. While both apps share similar features and an almost identical interface, Douyin is designed specifically for China, offering video content, monetization options, and advanced e-commerce integrations.

Businesses can advertise on Xiaohongshu (RedNote) through:

In-app ads (banner ads, pop-ups)
Sponsored posts & KOL collaborations (influencer marketing)
Never forget that since Xiaohongshu focuses on user recommendations, organic content and engagement are key.

WeChat is the first step to entering the Chinese market. To succeed on WeChat, businesses should:

Create a WeChat official account. Overseas WeChat official accounts are available if you don’t have a Chinese business entity. This will allow your company to remain the sole owner of your WeChat account.
Use the WeChat menu feature to create a hub where clients and prospects can easily find you. Comparable to a mini-website, this section allows visitors to access in-depth information about your company, just like they would on your website.
Publish WeChat articles. Similar to a newsletter, these articles appear directly in your subscribers’ message inbox, making it an excellent way to stay connected and share your company updates.
Leverage WeChat mini programs for e-commerce and user engagement with tailor-made solutions.
Run WeChat ads to reach targeted audiences effectively.
Enable WeChat Pay for seamless transactions and a better customer experience.

As of March 2025, Baidu dominates the Mainland China search market with roughly 52% of all queries, (combining both its desktop and mobile domains), followed by Microsoft’s Bing with about 29% of market shares, while 360 Search and Yandex account for around 8.8% and 2.8% respectively, leaving less than 10% to other engines like Sogou and Shenma. Ranking well on Baidu is essential for reaching Chinese users, as its algorithms are finely tuned to local language nuances and user behavior, whereas Bing excels in serving international businesses and cross-border traffic. To know more about how to optimize your website for the Mainland China market, see our Insights on: How to do SEO for the Mainland China market.

Ne tardez pas

Développez votre marque en Chine

Avec des solutions numériques de bout en bout. De la stratégie à l’exécution, nous aidons les entreprises internationales à naviguer dans le paysage numérique unique de la Chine.

De la stratégie à l'exécution dans l'écosystème numérique chinois

Nos services

nos cas

Apprendre à vous connaître et à connaître le marché

Élaborez votre plan de match gagnant

Donnez vie à tout cela

Observer, apprendre et peaufiner

Grandir plus vite, plus intelligemment et plus rapidement

Questions fréquemment posées

Développez votre marque en Chine

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