WeChat is the first step to entering the Chinese market. To succeed on WeChat, businesses should:
- Create a WeChat official account. Overseas WeChat official accounts are available if you don’t have a Chinese business entity. This will allow your company to remain the sole owner of your WeChat account.
- Use the WeChat menu feature to create a hub where clients and prospects can easily find you. Comparable to a mini-website, this section allows visitors to access in-depth information about your company, just like they would on your website.
- Publish WeChat articles. Similar to a newsletter, these articles appear directly in your subscribers’ message inbox, making it an excellent way to stay connected and share your company updates.
- Leverage WeChat mini programs for e-commerce and user engagement with tailor-made solutions.
- Run WeChat ads to reach targeted audiences effectively.
- Enable WeChat Pay for seamless transactions and a better customer experience.
